Concurrentie-analyse in de marketing: theorie, technieken en toepassingen

Karel Jan Alsem

Concurrentie-analyse in de marketing: theorie, technieken en toepassingen

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Abstract

This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis. ... Zie: Summary

Original language	Dutch
Qualification	Doctor of Philosophy
Supervisors/Advisors	Leeflang, Peter, Supervisor Reuyl, J.C., Supervisor, External person
Award date	14-Nov-1991
Place of Publication	Groningen
Publisher	s.n.
Print ISBNs	9020721852
Publication status	Published - 1991

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@phdthesis{acf2e63d2d954cbc85ebb44bd0ee8404,

title = "Concurrentie-analyse in de marketing: theorie, technieken en toepassingen",

abstract = "This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the {"}theory{"} of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis. ... Zie: Summary",

keywords = "Marketing, Concurrentie, Analyse (algemeen) ; Proefschriften, marketing",

author = "Alsem, {Karel Jan}",

note = "Relation: http://www.rug.nl/ date_submitted:2008 Rights: University of Groningen",

year = "1991",

language = "Dutch",

isbn = "9020721852",

publisher = "s.n.",

}

TY - BOOK

T1 - Concurrentie-analyse in de marketing

T2 - theorie, technieken en toepassingen

AU - Alsem, Karel Jan

N1 - Relation: http://www.rug.nl/ date_submitted:2008 Rights: University of Groningen

PY - 1991

Y1 - 1991

N2 - This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis. ... Zie: Summary

AB - This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis. ... Zie: Summary

KW - Marketing, Concurrentie, Analyse (algemeen) ; Proefschriften

KW - marketing

M3 - Thesis fully internal (DIV)

SN - 9020721852

PB - s.n.

CY - Groningen

ER -