| Original language | Dutch |
|---|---|
| Title of host publication | Cursus Marketingmanagement, Open Universiteit 1 |
| Editors | C.J. Gelderman |
| Pages | 91 - 120 |
| Number of pages | 30 |
| Publication status | Published - 1998 |
Concurrentieanalyse, leereenheid 3
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional