Conjoint experiments for direct mail response optimization

Research output: Contribution to journal › Article › Academic › peer-review

31 Citations (Scopus)

Original language	Dutch
Pages (from-to)	323 - 339
Number of pages	17
Journal	European Journal of Marketing
Volume	3/4
Publication status	Published - 1998

Handle.net

@article{c9ff18cf2d2446e2a2f828c7cc7fdddf,

title = "Conjoint experiments for direct mail response optimization",

author = "M. Vriens and \{van der Scheer\}, H.R. and J.C. Hoekstra and J..R. Bult",

year = "1998",

language = "Dutch",

volume = "3/4",

pages = "323 -- 339",

journal = "European Journal of Marketing",

publisher = "Emerald Group Publishing Limited",

}