Consumer-driven web site customization: The need to manage costs and benefits

K.R.E. Huizingh, M.L. Teerling

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationRule developing experimentation: A systematic approach to understand & engineer the consumer mind
EditorsA. Gofman, H.R. Moskowitz
PublisherBentham Science Publishers
Pages327 - 351
Publication statusPublished - 2012

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