Original language | English |
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Title of host publication | Rule developing experimentation: A systematic approach to understand & engineer the consumer mind |
Editors | A. Gofman, H.R. Moskowitz |
Publisher | Bentham Science Publishers |
Pages | 327 - 351 |
Publication status | Published - 2012 |
Consumer-driven web site customization: The need to manage costs and benefits
K.R.E. Huizingh, M.L. Teerling
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review