Creativity for the Group: Distinctive Feminists Engage in Divergent Thinking When Acting on Behalf of Women

J. A. van Breen*, M. A. Goclowska, S. de Lemus, M. Baas, B. Kelleci, R. Spears

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

For feminists, a core goal is to promote the interests of women as a group. Across three studies, we examined whether the pursuit of such goals can lead feminists to use more divergent thinking styles. We measured identification with feminists, identification with women, and manipulated the extent to which a divergent thinking task was congruent with the goal of promoting women's interests. Results showed that-when given the opportunity to promote the interests of women-feminist identification was associated with greater divergent thinking. This effect was observed only in feminists who identified less strongly with women as a group ("distinctive feminists"). We conclude that distinctive feminists draw on divergent thinking to promote the interests of women as a group.

Original languageEnglish
Article number1948550620926414
Number of pages10
JournalSocial Psychological and Personality Science
DOIs
Publication statusE-pub ahead of print - 24-Jun-2020

Keywords

  • creativity
  • feminist identification
  • empowerment
  • divergent thinking
  • goal pursuit
  • SOCIAL CREATIVITY
  • IDENTITY
  • MODEL
  • STEREOTYPE
  • ACTIVATION
  • NORMS
  • POWER

Cite this