Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology

Research output: Book/Report › Book › Academic

Handle.net

TY - BOOK

T1 - Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology

AU - Huizingh, K.R.E.

PY - 1998

Y1 - 1998

M3 - Book

BT - Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology

PB - University of Groningen

CY - Groningen

ER -