Customer experience creation in today's digital world

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationThe Routledge companion to strategic marketing
EditorsBodo B. Schlegelmilch, Russell S. Winer
PublisherRoutledge
Chapter7
Pages107-122
ISBN (Electronic)9781351038669
ISBN (Print)9781138489080
Publication statusPublished - 2021

Publication series

NameRoutledge Companions in Business, Management and Marketing

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