Customer lifetime value and customer equity models using company-reported summary data

Thorsten Wiesel; Bernd Skiera; Julian Villanueva

doi:10.1016/j.intmar.2010.12.003

Customer lifetime value and customer equity models using company-reported summary data

Thorsten Wiesel^*
, Bernd Skiera
, Julian Villanueva

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Comment/Letter to the editor › Academic › peer-review

5 Citations (Scopus)

49 Downloads (Pure)

Original language	English
Pages (from-to)	20-22
Number of pages	3
Journal	Journal of Interactive Marketing
Volume	25
Issue number	1
DOIs	https://doi.org/10.1016/j.intmar.2010.12.003
Publication status	Published - Feb-2011

Keywords

MARKETING-STRATEGY
ACQUISITION
IMPACT

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10.1016/j.intmar.2010.12.003

Customer lifetime value and customer equity models using companyFinal publisher's version, 145 KBLicence: Taverne

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Cite this

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title = "Customer lifetime value and customer equity models using company-reported summary data",

keywords = "MARKETING-STRATEGY, ACQUISITION, IMPACT",

author = "Thorsten Wiesel and Bernd Skiera and Julian Villanueva",

year = "2011",

month = feb,

doi = "10.1016/j.intmar.2010.12.003",

language = "English",

volume = "25",

pages = "20--22",

journal = "Journal of Interactive Marketing",

publisher = "ELSEVIER SCIENCE INC",

number = "1",

}

TY - JOUR

T1 - Customer lifetime value and customer equity models using company-reported summary data

AU - Wiesel, Thorsten

AU - Skiera, Bernd

AU - Villanueva, Julian

PY - 2011/2

Y1 - 2011/2

KW - MARKETING-STRATEGY

KW - ACQUISITION

KW - IMPACT

U2 - 10.1016/j.intmar.2010.12.003

DO - 10.1016/j.intmar.2010.12.003

M3 - Comment/Letter to the editor

VL - 25

SP - 20

EP - 22

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 1

ER -