De Instrumenten van place branding: hoe worden ze ingezet?

G.J. Ashworth

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationCitymarketing voorbij de hype
EditorsG.J. Hospers, W.J. Verheul, F. Boekema
Place of PublicationThe Hague
PublisherBoom Lemma
Pages53 - 64
Publication statusPublished - 2011

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