De invloed van online adverteren op offline aankopen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	Dutch
Title of host publication	Ontwikkelingen in het marktonderzoek
Editors	J.C. Hoekstra, Th. Poiesz, A.E. Bronner, P. Dekker, E. de Leeuw, K. de Ruyter, A. Smidts
Place of Publication	Haarlem
Publisher	De Vrieseborch
Pages	153 - 164
Number of pages	12
Publication status	Published - 2004

Handle.net

@inbook{06133f7053a04c9b94119712cb9705e9,

title = "De invloed van online adverteren op offline aankopen",

author = "M.L. Teerling and K.R.E. Huizingh",

year = "2004",

language = "Dutch",

pages = "153 -- 164",

editor = "J.C. Hoekstra and Th. Poiesz and A.E. Bronner and P. Dekker and {de Leeuw}, E. and {de Ruyter}, K. and A. Smidts",

booktitle = "Ontwikkelingen in het marktonderzoek",

publisher = "De Vrieseborch",

}