Translated title of the contribution | Shelf power: New academic insights about the influence of store shelves on consumer behavior |
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Original language | Dutch |
Place of Publication | Leusden |
Publisher | EFMI Business School |
Number of pages | 52 |
Volume | 2010 |
Edition | 06 |
ISBN (Print) | 978-90-77015-31-5 |
Publication status | Published - Dec-2010 |
Keywords
- category management
- assortment management