De kracht van het schap: Nieuwe academische inzichten over de invloed van het supermarktschap

Translated title of the contribution: Shelf power: New academic insights about the influence of store shelves on consumer behavior

Laurens Sloot, Marcel van Aalst, Frederik Beuk

Research output: Book/ReportBookProfessional

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Translated title of the contributionShelf power: New academic insights about the influence of store shelves on consumer behavior
Original languageDutch
Place of PublicationLeusden
PublisherEFMI Business School
Number of pages52
Volume2010
Edition06
ISBN (Print)978-90-77015-31-5
Publication statusPublished - Dec-2010

Keywords

  • category management
  • assortment management

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