| Original language | Dutch |
|---|---|
| Pages (from-to) | 19 - 26 |
| Journal | Holland Management Review |
| Volume | 146 |
| Publication status | Published - 2012 |
De verwetenschappelijking van marketing
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
| Original language | Dutch |
|---|---|
| Pages (from-to) | 19 - 26 |
| Journal | Holland Management Review |
| Volume | 146 |
| Publication status | Published - 2012 |