Fingerprint
Dive into the research topics of 'Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers
H. J. van Heerde, T. H. A. Bijmolt
Research output: Contribution to journal › Article › Academic › peer-review
65
Citations
(Scopus)