Degrowing Tourism: Can Grassroots Form the Norm?

O. Cenk Demiroğlu, Ethemcan Turhan

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    Snow sports recreation and tourism are highly associated with being one of the first victims of climate change. However, their role in driving and solving the climate crisis is not as widely recognized but is used here to provide an interesting case of the complexities of degrowing tourism. This chapter examines Protect Our Winters (POW) – a grassroots organization which took little more than a decade to grow into an international network that helps transform people into climate-savvy individuals while influencing businesses and politics for climate action, especially towards greenhouse gas mitigation. The chapter takes the example of the Nordic chapters of POW and introduce their narratives to see what sustainability transition discourses they follow, and if and how the degrowth discourse can further contribute to these efforts.
    Original languageEnglish
    Title of host publicationDegrowth and Tourism
    Subtitle of host publicationNew Perspectives on Tourism Entrepreneurship, Destinations and Policy
    EditorsC. Michaell Hall , Linda Lundmark, Jundan Jasmine Zhang
    Number of pages18
    ISBN (Electronic)9780429320590
    ISBN (Print)9780367335656
    Publication statusPublished - 2021

    Publication series

    NameContemporary Geographies of Leisure, Tourism and Mobility

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