| Original language | Dutch |
|---|---|
| Pages (from-to) | 670 - 677 |
| Number of pages | 8 |
| Journal | European Management Journal |
| Volume | 19 |
| Issue number | 6 |
| Publication status | Published - 2001 |
Designing a dual marketing program
Research output: Contribution to journal › Article › Academic › peer-review
8
Citations
(Scopus)