Designing conjoint choice experiments using managers prior beliefs

Z. Sándor, M. Wedel

Research output: Contribution to journal › Article › Academic › peer-review

324 Citations (Scopus)

Original language	English
Pages (from-to)	430-444
Number of pages	15
Journal	Journal of Marketing Research
Volume	38
DOIs	https://doi.org/10.1509/jmkr.38.4.430.18904
Publication status	Published - 2001

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Designing conjoint choice experiments using managers prior beliefs
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@article{be939ff8d832470c97fb36b107963aef,

title = "Designing conjoint choice experiments using managers prior beliefs",

author = "Z. S{\'a}ndor and M. Wedel",

year = "2001",

doi = "10.1509/jmkr.38.4.430.18904",

language = "English",

volume = "38",

pages = "430--444",

journal = "Journal of Marketing Research",

publisher = "AMER MARKETING ASSOC",

}