Determinants Of Social Contagion During New Product Adoption

David Langley, Tammo Bijmolt, J. Roland Ortt, Nico Pals

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - Jun-2010
Event	17th International Product Development Management Conference - Murcia, Spain Duration: 13-Jun-2010 → 15-Jun-2010

Conference	17th International Product Development Management Conference
Country/Territory	Spain
City	Murcia
Period	13/06/2010 → 15/06/2010

Handle.net

@conference{67290623c4cb4972872055525bd3b4a7,

title = "Determinants Of Social Contagion During New Product Adoption",

author = "David Langley and Tammo Bijmolt and Ortt, {J. Roland} and Nico Pals",

year = "2010",

month = jun,

language = "English",

note = "17th International Product Development Management Conference ; Conference date: 13-06-2010 Through 15-06-2010",

}