Diffusion and Adoption Models

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Advanced Methods for Modeling Markets
Editors	Peter Leeflang, Jaap Wieringa, Tammo Bijmolt, Koen Pauwels
Place of Publication	Cham
Publisher	Springer
Chapter	10
Pages	299-334
Number of pages	36
ISBN (Electronic)	978-3-319-53469-5
ISBN (Print)	978-3-319-53467-1
DOIs	https://doi.org/10.1007/978-3-319-53469-5_10
Publication status	Published - 2017

Name	International Series in Quantitative Marketing
Publisher	Springer
ISSN (Print)	0923-6716

Access to Document

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title = "Diffusion and Adoption Models",

author = "Leeflang, {Peter S.H.} and Wieringa, {Jaap E.}",

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AU - Leeflang, Peter S.H.

AU - Wieringa, Jaap E.

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BT - Advanced Methods for Modeling Markets

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