Digital platform openness: Drivers, dimensions and outcomes

T. L. J. Broekhuizen*, O. Emrich, M. J. Gijsenberg, M. Broekhuis, B. Donkers, L. M. Sloot

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
52 Downloads (Pure)

Abstract

This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.

Original languageEnglish
Pages (from-to)902-914
Number of pages13
JournalJournal of Business Research
Volume122
DOIs
Publication statusPublished - Jan-2021

Keywords

  • Digital platforms
  • Platform openness
  • Value creation
  • Value appropriation
  • Drivers of openness
  • MULTICHANNEL CUSTOMER MANAGEMENT
  • ASSORTMENT SIZE
  • VALUE CREATION
  • CONSUMER CHOICE
  • MODERATING ROLE
  • SEARCH COSTS
  • IMPACT
  • ONLINE
  • INNOVATION
  • MODEL

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