Digital platform openness: Drivers, dimensions and outcomes

T. L. J. Broekhuizen; O. Emrich; M. J. Gijsenberg; M. Broekhuis; B. Donkers; L. M. Sloot

doi:10.1016/j.jbusres.2019.07.001

Digital platform openness: Drivers, dimensions and outcomes

T. L. J. Broekhuizen^*, O. Emrich, M. J. Gijsenberg, M. Broekhuis, B. Donkers, L. M. Sloot

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.

Original language	English
Pages (from-to)	902-914
Number of pages	13
Journal	Journal of Business Research
Volume	122
DOIs	https://doi.org/10.1016/j.jbusres.2019.07.001
Publication status	Published - Jan-2021

Keywords

Digital platforms
Platform openness
Value creation
Value appropriation
Drivers of openness
MULTICHANNEL CUSTOMER MANAGEMENT
ASSORTMENT SIZE
VALUE CREATION
CONSUMER CHOICE
MODERATING ROLE
SEARCH COSTS
IMPACT
ONLINE
INNOVATION
MODEL

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title = "Digital platform openness: Drivers, dimensions and outcomes",

abstract = "This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.",

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author = "Broekhuizen, {T. L. J.} and O. Emrich and Gijsenberg, {M. J.} and M. Broekhuis and B. Donkers and Sloot, {L. M.}",

year = "2021",

month = jan,

doi = "10.1016/j.jbusres.2019.07.001",

language = "English",

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AU - Broekhuizen, T. L. J.

AU - Emrich, O.

AU - Gijsenberg, M. J.

AU - Broekhuis, M.

AU - Donkers, B.

AU - Sloot, L. M.

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AB - This multi-method study aims to shed light on digital platforms' decisions regarding their openness. Platform openness results from a series of decisions on how open a platform is regarding: (a) suppliers, (b) customers, (c) complementary service providers, as well as to (d) product categories and (e) channels. By conducting a scoping literature review, we analyze the current body of knowledge about the drivers, dimensions and outcomes of platform openness. Using an expert panel discussion and analysis of real-world digital platforms, we confront this existing knowledge with current business challenges to identify research challenges. We address how future research can advance platform research by tackling these challenges.

KW - Digital platforms

KW - Platform openness

KW - Value creation

KW - Value appropriation

KW - Drivers of openness

KW - MULTICHANNEL CUSTOMER MANAGEMENT

KW - ASSORTMENT SIZE

KW - VALUE CREATION

KW - CONSUMER CHOICE

KW - MODERATING ROLE

KW - SEARCH COSTS

KW - IMPACT

KW - ONLINE

KW - INNOVATION

KW - MODEL

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DO - 10.1016/j.jbusres.2019.07.001

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VL - 122

SP - 902

EP - 914

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Digital platform openness: Drivers, dimensions and outcomes

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Keywords

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