Digital Roadmapping

Thijs Broekhuizen*, David Langley

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Abstract

Developing digital roadmaps help managers to explore and determine the direction
of digital transformation for their organizations. The act of developing a systematic
digital roadmap fosters an understanding of the purpose of digitalization, how to attain digital skills and resources needed to attain the digital transformation goals, and drives organizational change in a coordinated and effective way. Digital transformation is a risky and uncertain journey, full of unexpected events, where important decisions rely on imperfect information.
Original languageEnglish
Title of host publicationDigital Transformation: A Guide for Managers
PublisherGroningen Digital Business Centre (GDBC)
Chapter4
Pages69-87
Number of pages19
Publication statusPublished - 2022

Keywords

  • digital roadmapping
  • digital goals
  • digital platforms
  • digital purpose

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