@inbook{fdb9ae9a6d2c47b6861d99c6d03c9500,
title = "Digital Roadmapping: Purpose, Phase and Perspectives",
abstract = "Developing digital roadmaps help managers to explore and determine the direction of digital transformation for their organizations. The act of developing a systematic digital roadmap fosters an understanding of the purpose of digitalization, how to attain digital skills and resources needed to attain the digital transformation goals, and drives organizational change in a coordinated and effective way. Digital transformation is a risky and uncertain journey, full of unexpected events, where important decisions rely on imperfect information.",
keywords = "digital roadmapping, digital goals, digital platforms, digital purpose",
author = "Thijs Broekhuizen and David Langley",
year = "2022",
language = "English",
pages = "69--89",
booktitle = "Digital Transformation: A Guide for Managers",
publisher = "Groningen Digital Business Centre (GDBC)",
}