Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef*, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Fabian, Michael Haenlein

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

107 Citations (Scopus)
361 Downloads (Pure)

Abstract

Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Original languageEnglish
Pages (from-to)889-901
Number of pages13
JournalJournal of Business Research
Volume122
Early online date2-Nov-2019
DOIs
Publication statusPublished - Jan-2021

Keywords

  • Digital business
  • Business models
  • Business strategy
  • INFORMATION-TECHNOLOGY
  • ORGANIZATIONAL AGILITY
  • BUSINESS MODEL
  • SOCIAL MEDIA
  • BIG DATA
  • DIGITIZATION
  • INNOVATION
  • FUTURE
  • CAPABILITY
  • STRATEGIES

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