Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef; Thijs Broekhuizen; Yakov Bart; Abhi Bhattacharya; John Qi Dong; Nicolai Fabian; Michael Haenlein

doi:10.1016/j.jbusres.2019.09.022

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef^*, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Fabian, Michael Haenlein

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

2021 Citations (Scopus)

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Abstract

Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Original language	English
Pages (from-to)	889-901
Number of pages	13
Journal	Journal of Business Research
Volume	122
Early online date	2-Nov-2019
DOIs	https://doi.org/10.1016/j.jbusres.2019.09.022
Publication status	Published - Jan-2021

Keywords

Digital business
Business models
Business strategy
INFORMATION-TECHNOLOGY
ORGANIZATIONAL AGILITY
BUSINESS MODEL
SOCIAL MEDIA
BIG DATA
DIGITIZATION
INNOVATION
FUTURE
CAPABILITY
STRATEGIES

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title = "Digital Transformation: A Multidisciplinary Reflection and Research Agenda",

abstract = "Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.",

keywords = "Digital business, Business models, Business strategy, INFORMATION-TECHNOLOGY, ORGANIZATIONAL AGILITY, BUSINESS MODEL, SOCIAL MEDIA, BIG DATA, DIGITIZATION, INNOVATION, FUTURE, CAPABILITY, STRATEGIES",

author = "Verhoef, {Peter C.} and Thijs Broekhuizen and Yakov Bart and Abhi Bhattacharya and Dong, {John Qi} and Nicolai Fabian and Michael Haenlein",

year = "2021",

month = jan,

doi = "10.1016/j.jbusres.2019.09.022",

language = "English",

volume = "122",

pages = "889--901",

journal = "Journal of Business Research",

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T2 - A Multidisciplinary Reflection and Research Agenda

AU - Verhoef, Peter C.

AU - Broekhuizen, Thijs

AU - Bart, Yakov

AU - Bhattacharya, Abhi

AU - Dong, John Qi

AU - Fabian, Nicolai

AU - Haenlein, Michael

PY - 2021/1

Y1 - 2021/1

N2 - Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

AB - Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

KW - Digital business

KW - Business models

KW - Business strategy

KW - INFORMATION-TECHNOLOGY

KW - ORGANIZATIONAL AGILITY

KW - BUSINESS MODEL

KW - SOCIAL MEDIA

KW - BIG DATA

KW - DIGITIZATION

KW - INNOVATION

KW - FUTURE

KW - CAPABILITY

KW - STRATEGIES

U2 - 10.1016/j.jbusres.2019.09.022

DO - 10.1016/j.jbusres.2019.09.022

M3 - Article

SN - 0148-2963

VL - 122

SP - 889

EP - 901

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

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Keywords

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