Direct mail selection by joint modeling of the probability and quantity of response

P. Otter, H. van der Scheer, T. Wansbeek

Research output: Working paperAcademic

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Abstract

Operations such as integration or modularization of databases can be considered as operations on database universes. This paper describes some operations on database universes. Formally, a database universe is a special kind of table. It turns out that various operations on tables constitute interesting operations on database universes as well.
Original languageEnglish
Publishers.n.
Number of pages0
Publication statusPublished - 1997

Keywords

  • Consumentengedrag
  • Waarschijnlijkheidstheorie
  • Marketing
  • 85.40;

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