| Original language | Dutch |
|---|---|
| Title of host publication | NIMA Marketing Lexicon, vierde druk |
| Editors | E. Waarts |
| Place of Publication | Groningen |
| Publisher | Noordhoff Uitgevers |
| Pages | 443 - 478 |
| Number of pages | 36 |
| Publication status | Published - 2004 |
Direct Marketing
- J.C. Hoekstra
- , A. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review