| Original language | Dutch |
|---|---|
| Title of host publication | Handboek Direct Marketing |
| Editors | E.J. van Bel, P. Postma |
| Place of Publication | Alphen aan den Rijn |
| Publisher | Samsom |
| Pages | 27 - 36 |
| Number of pages | 10 |
| Publication status | Published - 1999 |
Direct marketing en directe relaties
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review