Original language | Dutch |
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Pages (from-to) | 383 - 780 |
Number of pages | 398 |
Journal | Journal of Marketing Research |
DOIs | |
Publication status | Published - 1996 |
Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices
S. Gupta, P. Chintagunta, A. Kaul, D.R. Wittink
Research output: Contribution to journal › Article › Academic › peer-review