Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices

S. Gupta, P. Chintagunta, A. Kaul, D.R. Wittink

Research output: Contribution to journalArticleAcademicpeer-review

76 Citations (Scopus)
Original languageDutch
Pages (from-to)383 - 780
Number of pages398
JournalJournal of Marketing Research
DOIs
Publication statusPublished - 1996

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