Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices

S. Gupta, P. Chintagunta, A. Kaul, D.R. Wittink

Research output: Contribution to journal › Article › Academic › peer-review

76 Citations (Scopus)

Original language	Dutch
Pages (from-to)	383 - 780
Number of pages	398
Journal	Journal of Marketing Research
DOIs	https://doi.org/10.2307/3152210
Publication status	Published - 1996

Access to Document

@article{af8097a3e0c54fa99dd3dbbc2ad22152,

title = "Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices",

author = "S. Gupta and P. Chintagunta and A. Kaul and D.R. Wittink",

year = "1996",

doi = "10.2307/3152210",

language = "Dutch",

pages = "383 -- 780",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "AMER MARKETING ASSOC",

}