Do vendors benefit from marketing actions in a multi-vendor loyalty program?

Matilda Dorotic

Research output: Working paperAcademic

668 Downloads (Pure)
Original languageEnglish
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Number of pages0
Volume09001
Publication statusPublished - 2009

Publication series

NameSOM Research Reports
PublisherSOM research school
Volume09001

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