Do vendors benefit from marketing actions in a multi-vendor loyalty program?

M. Dorotic, D. Fok, P.C. Verhoef, T.H.A. Bijmolt

Research output: Working paperAcademic

Original languageDutch
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Volume09001
Publication statusPublished - 2009

Publication series

NameSOM Research Reports
PublisherSOM Research School
Volume09001

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