Do vendors benefit from marketing actions in a multi-vendor loyalty program?

Research output: Working paper › Academic

Original language	Dutch
Place of Publication	Groningen
Publisher	University of Groningen, SOM research school
Volume	09001
Publication status	Published - 2009

Cite this

@techreport{58371238130a4c26b275549842f758ec,

title = "Do vendors benefit from marketing actions in a multi-vendor loyalty program?",

author = "M. Dorotic and D. Fok and P.C. Verhoef and T.H.A. Bijmolt",

year = "2009",

language = "Dutch",

volume = "09001",

series = "SOM Research Reports",

publisher = "University of Groningen, SOM research school",