Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

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128 Citations (Scopus)

Original language	English
Pages (from-to)	284-292
Number of pages	9
Journal	International Business Review
Volume	23
Issue number	1
DOIs	https://doi.org/10.1016/j.ibusrev.2013.05.002
Publication status	Published - Feb-2014

Access to Document

@article{018a84514c3b4924ad206896c2a1f15b,

title = "Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?",

author = "Zhang, {Sha (Sandy)} and {van Doorn}, Jenny and P.S.H. Leeflang",

year = "2014",

month = feb,

doi = "10.1016/j.ibusrev.2013.05.002",

language = "English",

volume = "23",

pages = "284--292",

journal = "International Business Review",