Original language | Dutch |
---|---|
Title of host publication | Customer base jaarboek 1998 |
Editors | J. Heirman, N. Mergen, P. van Overveld, K.R.E. Huizingh |
Place of Publication | Utrecht |
Publisher | F&G Publishing |
Pages | 5 - 13 |
Number of pages | 9 |
Publication status | Published - 1997 |
Dynamiek in database marketing en customer loyalty
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review