E-Herding: Patterns Of Online Mass-Behavior

David Langley, Maarten C. Hoeve, J. Roland Ortt, Nico Pals

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2012
Event	41st European Marketing Academy Conference 2012 (EMAC) - Lisbon, Portugal Duration: 22-May-2012 → 25-May-2012

Conference	41st European Marketing Academy Conference 2012 (EMAC)
Country/Territory	Portugal
City	Lisbon
Period	22/05/2012 → 25/05/2012

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