Een typologie van marketingsstrategieën in Nederland

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Original language	Dutch
Pages (from-to)	326-336
Number of pages	11
Journal	Maandblad voor Accountancy en Bedrijfseconomie
Volume	72
Issue number	06
Publication status	Published - 1998

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@article{618cdef82b454519b2f658ae6256dea4,

title = "Een typologie van marketingsstrategie{\"e}n in Nederland",

author = "Alsem, \{K. J.\} and Hoekstra, \{J. C.\}",

year = "1998",

language = "Dutch",

volume = "72",

pages = "326--336",

journal = "Maandblad voor Accountancy en Bedrijfseconomie",

issn = "0924-6304",

publisher = "Amsterdam University Press/EYE",

number = "06",

}