| Original language | Dutch |
|---|---|
| Title of host publication | B-to-B marketing in de praktijk |
| Editors | J.J.W. ten Bosch, R.J. de Groot, C.A.H.H. de Ridder |
| Place of Publication | Utrecht |
| Publisher | F&G Publishing |
| Pages | 1 - 20 |
| Number of pages | 20 |
| Publication status | Published - 1997 |
Effectieve samenwerking tussen marketing en R&D
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review