| Original language | English |
|---|---|
| Publication status | Published - 2012 |
Effective Customer-Initiated versus Firm-Initiated Touchpoints
- Evert De Haan
- , Thorsten Wiesel
- , Koen Pauwels
Research output: Contribution to conference › Other › Academic
Research output: Contribution to conference › Other › Academic
| Original language | English |
|---|---|
| Publication status | Published - 2012 |