Effectiveness of the industrial marketing mix: an assessment through simulation of the organizational buying process

Research output: ThesisThesis fully internal (DIV)

144 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Leeflang, Peter, Supervisor
  • Zwart, Peter, Supervisor
Award date4-Nov-1993
Place of PublicationGroningen
Publisher
Print ISBNs9090065113
Publication statusPublished - 1993

Keywords

  • Proefschriften (vorm)
  • Marketingmix, Inkoop
  • marketing

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