Effectiviteitsmeting in de detailhandel

Arend Roelofs van Goor

Research output: ThesisThesis fully internal (DIV)

111 Downloads (Pure)

Abstract

Studies of demand models in which measures of demand are related to marketing decision variables and environmental variables are numerous. In most studies the demand refers to the demand of a final consumer good whilst the decision variables refer to the marketing instruments of a producer. ... Zie: Summary
Original languageDutch
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Bosman, A.V A J, Supervisor, External person
  • Leeflang, Peter, Supervisor
Award date19-Apr-1984
Place of PublicationGroningen
Publisher
Print ISBNs902073051
Publication statusPublished - 1984

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