Abstract
Studies of demand models in which measures of demand are related to marketing decision variables and environmental variables are numerous. In most studies the demand refers to the demand of a final consumer good whilst the decision variables refer to the marketing instruments of a producer. ...
Zie: Summary
Original language | Dutch |
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Qualification | Doctor of Philosophy |
Supervisors/Advisors |
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Award date | 19-Apr-1984 |
Place of Publication | Groningen |
Publisher | |
Print ISBNs | 902073051 |
Publication status | Published - 1984 |