| Original language | Dutch |
|---|---|
| Title of host publication | Sales Promotion Praktijk Grondslagen |
| Place of Publication | Deventer |
| Publisher | Kluwer Bedrijfswetenschappen |
| Publication status | Published - 1998 |
Effectmeting van sales promotion: een overzicht
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review