The information that indicates a disease is highly treatable is called ‘high treatability information’ (HTI). This study examined the effects of HTI on preventative intention of bowel cancer. Self-affirmation was used to reduce the defensive responses to HTI. We employed a 3(control versus low versus high treatability) × 2(self-affirmation versus no self-affirmation)-experiment. The participants (N = 717) were recruited from China and the Netherlands. Results indicated that when participants were young, exposure to HTI decreased preventative intention of bowel cancer. Additionally, when response efficacy was low and participants were self-affirmed, participants exposed to HTI showed lower intention than those exposed to low treatability information. These results suggest the negative effects of HTI on preventative intention of bowel cancer.
|Publication status||Published - 5-Apr-2017|