Enticed to settle elsewhere: Magic lantern slides and the transnational creation of European colonial citizens

During the early twentieth century, people across Europe were enticed by magic lantern slide shows about a wide range of topics and issues. This contribution examines magic lantern images depicting South Africa and conveyed to Dutch viewers. How did the slides shape an imaginary both of South Africa and of the viewers themselves? My analysis shows that the slides not only transmitted information about South Africa – its built infrastructure, nature, population and economic sectors (in particular, the agricultural sector) – but also conveyed a narrative that established specific social subjects hierarchized on the basis of race, ethnicity and class. A critical engagement with the imaginary carried across by this material heritage helps us to understand how it promoted a colonial, social subjectivity with which potential emigrants could identify: a rights-bearing, European citizen with the right to move to South Africa and establish a new life there. Prior to any actual emigration, then, subjects were inscribed in a history of structural and physical violence, racism, alleged White superiority, social injustices and social inequality.