Entrepreneurial cognition of the business model construct: A mixed methods study of stem and non-stem entrepreneurs

Gabi A. Kaffka, Raja Singaram, Aard J. Groen, Jeroen Kraaijenbrink

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Applying the theory of socially situated cognition, we study how entrepreneurs cognitively process the business model construct during the early stages of launching technology-based new ventures. Through an abductive reasoning procedure, we aggregate four underlying socially situated cognitive functions of the business model and describe how these functions facilitate opportunity development. We examine if the entrepreneur’s educational background (STEM vs non-STEM) influences their cognitive processing of the construct. We discuss the contribution of our study to the literature on managerial cognition, business models, and to practice in detail.

Original languageEnglish
Pages (from-to)148-163
Number of pages16
JournalJournal of Small Business Strategy
Issue number3
Publication statusPublished - 11-Aug-2021


  • Abductive analysis
  • Business model
  • Entrepreneurial cognition
  • Opportunity development
  • Socially situated cognition

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