Entrepreneurial marketing, a change for marketers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Liber Amicorum in honor of Peter Leeflang
Editors	J.E. Wieringa, P.C. Verhoef, J.C. Hoekstra
Place of Publication	Groningen
Publisher	University of Groningen
Pages	65 - 74
Publication status	Published - 2011

Handle.net

@inbook{2c73dfdaead24b09b146aab2bce8f02c,

title = "Entrepreneurial marketing, a change for marketers",

author = "M.J. Brand and P.S. Zwart",

year = "2011",

language = "English",

pages = "65 -- 74",

editor = "J.E. Wieringa and P.C. Verhoef and J.C. Hoekstra",

booktitle = "Liber Amicorum in honor of Peter Leeflang",

publisher = "University of Groningen",

}