Environmental values and identities at the personal and group level

Thijs Bouman*, Ellen van der Werff, Goda Perlaviciute, Linda Steg

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
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Environmental values and identities, at the personal and group level, motivate individuals’ climate actions. Many individuals report having strong environmental values and self-identities, and thus appear personally motivated to support and take climate action. To achieve society-wide climate action, we argue that it is critical to fully use this personal motivational base for climate action by, for instance, emphasizing the environmental benefits of climate actions and reminding people of their past pro-environmental actions. Individuals’ perceptions of others’ endorsement of environmental values are, however, more negative, which may inhibit consistent climate action. Making people aware that others also strongly value the environment could be a critical strategy to motivate climate action, particularly for individuals that are not strongly personally motivated.
Original languageEnglish
Pages (from-to)47-53
Number of pages7
JournalCurrent Opinion in Behavioral Sciences
Early online date27-Mar-2021
Publication statusE-pub ahead of print - 27-Mar-2021

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