Essays on multichannel customer management

Umut Konus

Research output: Thesis › Thesis fully internal (DIV)

2979 Downloads (Pure)

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	University of Groningen
Supervisors/Advisors	Verhoef, Peter, Supervisor
Award date	24-Jun-2010
Place of Publication	Groningen
Publisher	University of Groningen, SOM research school
Print ISBNs	978-90-367-4363-1
Electronic ISBNs	9789036743648
Publication status	Published - 2010

Keywords

@phdthesis{0ea31480388542b695e6f381e9e58db0,

title = "Essays on multichannel customer management",

keywords = "Proefschriften (vorm), Gedragspatronen, Cli{\"e}nten, marketing",

author = "Umut Konus",

note = "Relation: http://www.rug.nl/ Rights: University of Groningen",

year = "2010",

language = "English",

isbn = "978-90-367-4363-1",

publisher = "University of Groningen, SOM research school",

school = "University of Groningen",

}