Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

Peter S. H.  Leeflang; Jan C. Reuyl

doi:10.1016/0377-2217(86)90210-9

Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

Peter S. H. Leeflang^*, Jan C. Reuyl

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

3 Citations (Scopus)

Abstract

In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure

Original language	English
Pages (from-to)	14-24
Number of pages	11
Journal	European Journal of Operational Research
Volume	23
Issue number	1
DOIs	https://doi.org/10.1016/0377-2217(86)90210-9
Publication status	Published - Jan-1986

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Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
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title = "Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market",

abstract = "In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure",

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AB - In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure

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Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

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