Examining the effectiveness of promotional expenditures for pharmaceutical products

Sara Tine Marije Kremer

Research output: ThesisThesis fully internal (DIV)

Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Leeflang, Peter, Supervisor
  • Wieringa, Jaap, Supervisor
Award date11-Feb-2010
Place of PublicationGroningen
Publisher
Print ISBNs9789036741620
Publication statusPublished - 2010

Keywords

  • Proefschriften (vorm)
  • Marketing
  • Geneesmiddelen
  • Farmaceutische industrie
  • farmaceutische industrie

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