Many people think that it has become easier for firms to expand abroad. The world becomes smaller through processes like globalization and the increase of information flows, one thinks, and uncertainty caused by a lack of knowledge about the foreign market or a wrong assessment of the risks involved in entry play not that big a role anymore in firms’ expansion processes. However, results from investigations of the expansion strategies of Dutch firms in Central and Eastern Europe show that the risk perception of firms regarding these markets still influences the strategic choices they make.
|Translated title of the contribution||Expansion processes in Eastern Europe: : the role of risk perception|
|Number of pages||7|
|Journal||Maandblad voor Accountancy en Bedrijfseconomie|
|Publication status||Published - 2001|