Explaining behavioural intentions toward co-branded products

B. Helmig, J.-A. Huber, P.S.H. Leeflang

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Dutch
Pages (from-to)	285 - 304
Journal	Journal of Marketing Management
Volume	23
Issue number	3/4
Publication status	Published - 2007

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@article{b1e9c5e733e84490ab568b7f08413ad8,

title = "Explaining behavioural intentions toward co-branded products",

author = "B. Helmig and J.-A. Huber and P.S.H. Leeflang",

year = "2007",

language = "Dutch",

volume = "23",

pages = "285 -- 304",

journal = "Journal of Marketing Management",

publisher = "ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD",

number = "3/4",

}