Failure and understanding-with in entrepreneurial journalism

Amanda Danielle Brouwers*

*Corresponding author for this work

    Research output: Contribution to journalArticleAcademicpeer-review

    7 Citations (Scopus)
    132 Downloads (Pure)


    This article develops an understanding of failure in entrepreneurial journalism which academics may use to investigate how failure functions in everyday practices. Analysis of auto-ethnographic data concerning a journalistic start-up shows that feelings of failure function as evaluation tools for activities, and possibly serve as references evaluating future activities. This makes failure an important guiding concept for practices, requiring a proper understanding. This article unpacks failure through the lens of a journalistic start-up examined by means of (auto-) ethnographic data from its founders. It concludes that, rather than understanding failure as a cohesive concept with one function, we may better understand it as (1) a term with fluid meanings, (2) consisting of a plurality of experiences, and (3) constructed in becoming-with (Haraway, 2016) others.

    Original languageEnglish
    Pages (from-to)217-233
    Number of pages17
    JournalJournal of Media Business Studies
    Issue number3
    Publication statusPublished - 2017


    • Entrepreneurial journalism
    • auto-ethnography
    • co-construction
    • tacit knowledge
    • failure

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