From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools

Anne Moes, Marieke L. Fransen, Tibert Verhagen, Bob M. Fennis

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationHandbook of interactive marketing
PublisherNova Science Publishers
Publication statusAccepted/In press - 2022

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