From Gung Ho Heroes and Their Tragic Counterparts to Catalyst Characters: Figures of the Cultural Entrepreneur in the Scholarly Literature

The term cultural entrepreneurship is increasingly used in academic research to address the intersection of business developments and creative work. However, the concept itself is disputed. Unpacking varying definitions of the term, this article revisits literature on the topic, searching for the figures of the cultural entrepreneur that scholars create. The article suggests that the literature is dominated by hero figures, who are based on retrospective analyses of successful individuals, and tragic hero figures, who summarize the situation for most self-employed creatives, establishing a bleak outlook. As an alternative, the article suggests seeing cultural entrepreneurs as catalyst figures.